Piccolo launch Panoramic Loose Lay in Panama
with Selecta, The One Stop Décor Shop

The Piccolo Group recently visited Latin America to launch its innovative flooring products with Panamanian interior retail chain, Selecta. Piccolo supported Selecta’s efforts in introducing its Panoramic Loose Lay product across Selecta’s seven retail and design stores in Panama. Following Piccolo’s visit, which incorporated presentations to the sales and marketing teams, as well as an intense training session with the installation team, both companies believe that Panoramic Loose Lay is the perfect product for the Panamanian market, thanks to its stunning colours and designs. Rachel Coleridge-Smith, Director at The Piccolo Group, stated, “Selecta is an experienced company with a modern, forward-thinking attitude. Having visited the stores, met with the sales, marketing and installation teams, we feel that Selecta is the perfect company to drive our products as market leaders in the Panamanian market.”

The Piccolo Group’s product knowledge and training programs allow us to be one step ahead of the competition with the latest innovations in flooring and useful advice for our clients.

Selecta, whose tag line is ‘The One Stop Décor Shop’ based on its wide range of décor products and interior design knowledge, recently celebrated its 50th year in business and is now looking to become the leading flooring retailer in Panama. Selecta is currently introducing Panoramic Loose Lay planks and Megafloor Loose Lay Tiles to its collection of Luxury Vinyl Tile flooring. Tatiana Zapata, Commercial Manager at Selecta, explains, “Panoramic Loose Lay is the perfect product for the fashion-focused, discerning customers of Panama. The Piccolo Group’s product knowledge and training programs allow us to be one step ahead of the competition with the latest innovations in flooring and useful advice for our clients.” The Piccolo Group originally met Selecta at the TISE West exhibition in Las Vegas in January 2015. The Piccolo Group is also active in other countries within Latin America, including Ecuador and Colombia.